Ad Campaign
- (Client) Cranberry
- (Year) 2025
about the project
This campaign was created to promote Cranberry’s complete line of face masks, with Carbon, 360, and Cosmo highlighted as the quarter’s focus. The goal was to deliver a professional, cost-efficient campaign that reinforced Cranberry’s refreshed packaging identity while maintaining premium visual quality.
The Challenge
Cranberry needed a high-impact campaign to promote its mask line, but budget and time constraints made a traditional photoshoot with live models impractical. The campaign still had to show the masks in use, creating the challenge of producing authentic, polished visuals without the cost or delay of full production.
The Process
I integrated AI-generated model photography into the campaign workflow to replace the need for a live shoot. Using Adobe Firefly for initial compositions, I established professional lighting and natural portrait framing. Since Firefly’s outputs lacked product accuracy, I used DALL·E to re-render masks that matched Cranberry’s actual designs.
After generating accurate base imagery, I refined the outputs in Photoshop, adjusting mask shape, edges, material texture, and lighting to create visual consistency across all assets. This hybrid process of AI-assisted creation and hands-on refinement produced realistic, brand-aligned campaign visuals ready for publication.
After generating accurate base imagery, I refined the outputs in Photoshop, adjusting mask shape, edges, material texture, and lighting to create visual consistency across all assets. This hybrid process of AI-assisted creation and hands-on refinement produced realistic, brand-aligned campaign visuals ready for publication.
The Solution
We delivered a cohesive ad campaign that balanced creativity with practicality.
- Integrated AI-generated imagery to replace traditional model photography.
- Re-rendered mask details for brand accuracy and product realism.
- Refined all visuals in Photoshop for consistency and polish.
- Applied the updated visual identity across layouts and backgrounds.
- Delivered assets that matched Cranberry’s premium look and brand tone
Services Provided
- Art direction
- Visual Design
- AI-Assisted Imagery
- Visual Design
- Photo Editing
Results
The campaign supported Cranberry’s quarterly marketing push, reinforced the refreshed brand identity, and introduced a scalable, cost-effective model for future mask promotions. By replacing a live photoshoot with AI-assisted production, the project significantly reduced turnaround time and cost while maintaining high visual quality.
A cost-efficient ad campaign that showcased Cranberry’s masks with polished, brand-aligned visuals.
.png)
Starting Point
AI-Generated Foundations
The initial portraits created with Adobe Firefly provided strong lighting and realistic composition, but the masks were generic and did not accurately represent Cranberry’s products.
The Limitation
While Firefly achieved the right professional tone, it could not fully replicate the specific details of Cranberry’s mask designs. The shapes, textures, and background colors required refinement to align with the refreshed brand identity and maintain consistency across all visuals.
The Opportunity
These AI-generated images became the foundation for enhancement. Using DALL·E, I re-rendered the masks to match Cranberry’s actual products, then refined details such as shape, edge definition, and color balance in Photoshop. This ensured that the visuals were accurate, brand-aligned, and ready for integration into the campaign.
Refined Assets
AI Integration
The Firefly portraits were enhanced with DALL·E to re-render mask shapes and textures with precision. Each final image reflected the authentic design of Cranberry’s mask line.
Detail Enhancement
In Photoshop, I refined lighting, adjusted mask proportions, and balanced color tones to create natural integration and consistency across all models.
Campaign Alignment
The portraits were finalized as polished, on-brand visuals that could be applied across multiple ad layouts, ensuring visual harmony and a premium presentation.
Final Design
Solution
Delivered a professional ad campaign that balanced creativity and practicality, using AI as a production tool to reduce cost and turnaround time while maintaining a premium aesthetic.
Impact
The campaign strengthened Cranberry’s marketing presence, reinforced the refreshed identity, and introduced a scalable process for future promotions. By replacing a live photoshoot with AI-assisted production, the campaign achieved speed, accuracy, and consistency without sacrificing quality.
Reflection
This project demonstrated how AI can enhance traditional design workflows when guided by clear creative direction. By combining AI-generated imagery with thoughtful refinement, the campaign achieved both efficiency and authenticity.
