Ad Campaign
- (Client) Cranberry
- (Year) 2025
about the project
This campaign was created to promote Cranberry’s full line of face masks, with Carbon, 360, and Cosmo highlighted as the quarter’s focus. The goal was to deliver a professional, cost-efficient campaign that reinforced Cranberry’s refreshed packaging identity.
The Challenge
Cranberry needed a high-impact campaign to promote its mask line, but budget and time constraints made a traditional photoshoot with live models impractical. The campaign still had to show the masks in use, creating the challenge of delivering premium, authentic visuals without the cost or delay of full production.
The Solution
I integrated AI-generated model photography into the campaign to replace the need for a live photoshoot, saving both time and cost. Using DALL·E, I re-rendered and enhanced the masks to match Cranberry’s products, then refined details such as shape, edges, colors, and backgrounds in Photoshop. This process produced authentic, on-brand visuals that were polished and campaign-ready.
Services Provided
- Art direction
- Visual Design
- AI-Assisted Imagery
- Visual Design
- Photo Editing
A cost-efficient ad campaign that showcased Cranberry’s masks with polished, brand-aligned visuals.
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Starting Point
AI-Generated Foundations
The initial portraits from Adobe Firefly provided strong lighting and realistic composition, but the masks were generic and did not represent Cranberry’s products.
The Limitation
While Firefly captured the right professional tone, it could not generate Cranberry masks with full accuracy. Both the mask designs and background colors required correction to align with the refreshed identity and maintain consistency across all AI models.
The Opportunity
These raw AI outputs became the foundation for further enhancement. I used DALL·E to re-render and match the masks to Cranberry’s products, then fine-tuned minute details such as mask shape, edges, colors, and background tones in Photoshop. This process ensured the visuals were 100% accurate, brand-aligned, and ready for the final campaign.
Refined Assets
AI Integration
The Firefly outputs were enhanced with DALL·E to accurately re-render Cranberry’s masks. This ensured the mask shapes, details, and colors matched the actual product line.
Detail Enhancement
In Photoshop, I refined minute details such as the corrected mask shape and edges, lighting, and background tones. These adjustments created natural integration and consistency across all models.
Campaign Alignment
The portraits were now fully brand-accurate and polished, ready to be integrated into the ad layouts as authentic representations of Cranberry’s mask line.
Final Design
Solution
Delivered a professional ad campaign that balanced creativity and practicality, using AI as a production tool to reduce costs and timelines while maintaining a premium look.
Impact
The campaign supported Cranberry’s quarterly marketing push, reinforced the refreshed identity, and provided a scalable approach for future mask promotions. By replacing a live photoshoot with AI-assisted production, the project also saved significant time and cost without sacrificing quality.
Reflection
This project demonstrates how AI can complement traditional design workflows. By combining AI-generated outputs with hands-on refinement and UX-driven layout, the campaign achieved both efficiency and brand accuracy.
