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Devin Chan logo.png
Graphic Designer
BS 3d packaging.png

BEESURE 

about the project -

BeeSure is a leading medical supplies company committed to sustainability and innovation. As the lead in-house brand designer, I am responsible for creating and overseeing all visual elements that define and elevate the brand’s identity.
 

The Challenge- BeeSure needed a rebrand to better reflect its mission, eco-friendly, natural-inspired, minimalistic, and fun.

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The Solution- I led a full brand refresh, creating a cohesive identity that balances sustainability with modern aesthetics:

  • Refined visual language– clean, nature-inspired design reflecting BeeSure’s values.

  • Redesigned packaging– minimal, sustainable, and engaging.

  • Revamped marketing– clear, visually compelling materials for stronger brand communication.

  • Ensured consistency– unified design across all platforms.
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Services Provided-

  • Brand Development

  • Creative Direction

  • Packaging Design

  • Publication Design

  • Marketing Collateral​​​

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BRAND IDENTITY

our vision -
Being truly eco-friendly means going beyond sustainable products—it's about creating a movement. BeeSure exists to prove that responsible healthcare and environmental stewardship can work in harmony.

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Challenge:
Create an iconic mark that:

  • Communicates our dual focus (healthcare + sustainability).

  • Works across all applications from PPE packaging to marketing materials.

  • Feels approachable yet authoritative.

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Solution:

The Hidden Bee Revelation

Negative Space Alchemy: the lowercase "ee" in "Bee" transforms into the bee mascot's eye like a watchful protector.

Adaptable System- works as standalone icon (app favicons). Pairs elegantly with wordmark (packaging).​

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BRAND ICONS

 a few of new revamped icons -

BeeFirst: product that manufactured with zero direct skin contact
 

VA DuoSeal: due adjustable strip the shape like a VA

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Anti-Fog: anti-fog flap

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Quad-Fold: four folded design

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25¢ for Nature: for every case sold, BeeSure is donating 25¢

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Barcode Design: a special design that suited for the brand image

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Biodegradable Material: an icon for the biodegradable material

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BeeGreener: an icon to use with anything with number percentage 

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COLOR PALETTE 
Primary Palette:

BeeSure’s refreshed color scheme embodies organic energy and warmth, blending natural earthiness with invigorating vibrancy.
 

Earthy Blackish Brown– a deep, anchoring neutral for stability and sophistication.

Bee Orange– a burst of energetic warmth, symbolizing action and optimism.

Forest Green– Aa rich, natural tone representing growth and reliability.

Soft Muddy Brown– a warm, approachable base that adds balance and versatility.

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​Secondary Palette:

Bee Yello– a bright, uplifting accent for highlights and calls to action.

Goldenrod Yellow– a deeper, golden warmth that conveys premium quality.

Redwood Brown– a rustic, grounded tone for depth and texture.

Light Pink– a soft, modern touch that adds approachability.

Cornflower Blue– a cool, calming contrast for balance and versatility.

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CORPORATE TYPEFACE

Primary Typeface:

Fira Sans

Usage: Headlines, sub-headlines, body copy.​

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Accent Typeface:

Museo Sans Rounded​

Logo pairings, icon integrations, headlines, selective marketing accents.

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MARKETING COLLATERAL

new revamped catalog -

Objective: Create a clean, engaging, and eco-conscious product catalog that:

  • Prioritizes ease of navigation– customers quickly find what they need.

  •  Highlights product benefits first– clear, user-centric explanations.

  • Showcases environmental impact– reinforces sustainability as a key differentiator.

  • Feels warm, vibrant, and fun– balances professionalism with approachability.

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Key Design & Content Strategies

  1. Simplified Layout for Easy Navigation

  2. ​User-First Product Descriptions

  3. Eco-Impact Made Visible

  4. Vibrant, Warm & Fun Aesthetic

  5. ​Interactive & Engaging Extras

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MARKETING COLLATERAL

infographic -

A visually engaging, eco-conscious infographic under BeeSure’s new branding—melding science, sustainability, and playful design.

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Concept & Goals

  • Educate– show how bees impact ecosystems, human health, and BeeSure’s mission.

  • Engage– use vibrant, minimalist visuals to make data digestible and fun.

  • Align with Brand– reflect BeeSure’s natural, warm, and sustainable identity​.

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Design Elements

  • Color Palette– warm yellows, leafy greens, earthy browns (BeeSure’s brand colors).

  • Illustrations– playful yet scientific (e.g., cute bees with lab coats, honeycomb grids).

  • Data Visualization– bar charts shaped like beehives, flowcharts with bee flight paths.

  • Whitespace– clean, minimalist layout for easy scanning.

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MARKETING COLLATERAL

sales sheet - 

Radiant series face masks

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Brand-Aligned Design:
This newly designed sales sheet for our upcoming Radiant Series face masks fully embodies BeeSure's refreshed visual identity - clean, nature-inspired, and purpose-driven.

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Key Features:

  • Showcases our premium face masks with a focus on both performance and sustainability.

  • Applies our signature warm, eco-conscious color palette (honey yellows, earthy neutrals).

  • Incorporates subtle nature motifs like honeycomb patterns.

  • Uses clean, approachable. typography for quick readability.

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Strategic Highlights:

  1. Visual Hierarchy- important information pops instantly

  2. Benefit-Focused- user advantages come before specs

  3. Eco-Messaging- sustainability woven naturally throughout

  4. Action-Oriented- clear next steps for buyers

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PACKAGING DESIGN

The complete transformation of BeeSure’s packaging marked the foundational milestone in our brand revolution—establishing the visual language and sustainable ethos that now defines every customer touchpoint.

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Key Design Principles:

Nature-inspired minimalism

  • Warm, earthy backgrounds with BeeSure’s refreshed color scheme.

  • Playful yet professional bee mascot illustrations that build brand recognition.

  • Bold yet balanced typography that prioritizes clarity over clutter.

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Our packaging redesign wasn't just a cosmetic update—it was the launchpad for BeeSure's complete brand evolution. As the first tangible expression of our new identity, it set the standard for every touchpoint that followed.​

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MERCHANDISE DESIGN

cross-over with Planet Bee Foundation -

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BOOTH GRAPHIC DESIGN 

BeeSure at IDS

Project Overview

​Before our brand transformation, BeeSure's presence at the IDS (the world's largest dental trade fair) presented a critical opportunity to establish our market position.

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Key Challenges

  • Standing out among 2000+ exhibitors.

  • Communicating technical credibility while maintaining approachability.

  • Creating an immersive brand experience in a compact footprint.

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Our Graphic Solution

Hero Visuals That Stop Traffic-

  • Life-sized product macros showing material textures.

  • Dynamic "bee's eye view" honeycomb patterns.

  • Bold color blocking in our signature palette.

Layered Information Architecture-

  • 10ft backwall headline.

  • Mid-level benefit bullet points

  • Detailed spec panels.

Interactive Graphic Elements-

  • QR-activated AR product explorers.

  • Tactile sample stations with engraved data.

  • Overhead hanging "honeycomb" info pods.

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BEESURE

All right reserved.
© 2025 by Devin Chan.  
contact me:
info@devinchan.com

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